The editor of a wine magazine created the "Formule INVITATIONS" in 1992 after noticing the increasing number of motorhomes travelling through the vineyards of the South of France. He became aware of the difficulty of finding a place to park at night in areas where winegrowing and market gardening occupied much of the land.

The idea was to offer a structured system for hospitable winegrowers to welcome motorhome owners onto their properties, on a private basis, and with no commercial strings attached. Motorhome owners would be invited to park freely on their land, all year round, for a full 24 hours of relaxation or just an overnight stay.

Several dozen proprietors of vineyards in the South of France were convinced that they would facilitate and enhance the experience of motorhome owners travelling in their regions, and adopted the concept as a way of operating.

In 1994, collaboration with the Confédération Nationale des Caves Particulières (CNCP) made it possible to extend the "Formule INVITATIONS" to vineyards in Alsace, Bordeaux, Champagne, Bourgogne, Jura and the Loire Valley.

In 1997, following an agreement between FRANCE PASSION and the Chamber of Agriculture host network "Bienvenue à la Ferme", cheese, honey and fruit producers could now join the "Formule INVITATIONS" along with the winegrowers. It became possible to extend the network to the whole of France.

Since it was created, the friendly and safe "Formule INVITATIONS", with its lack of any commercial obligations, has brought pleasure to a great many campers from all over Europe - Belgium, Switzerland, England, Sweden or Finland etc.

In 2010, wine-growers and farmers participating in the France Passion, "Formule INVITATIONS" cover 87 departments, and register around 30.000 overnight or 24 hr stopovers each year, making a grand total of more than 500.000 stopovers since 1993.